Campaign monitoring
and optimisation
The key to success in email marketing lies in the continuous measurement and optimisation of your marketing campaigns.
eworx provides you with the KPIs you need to monitor and analyse your campaign performance. This allows you to continuously increase your click-through and conversion rates.
Analytics dashboard
for precise performance monitoring
eworx enables you to precisely analyse the performance of your mailings and thus accurately evaluate the success of your campaigns. The eworx dashboard not only provides you with real-time insight into open, click and read rates. The analysis of read-to-open and click-to-open rates as well as the display of heat maps, geomaps and a 24-hour analysis enable precise performance tracking.
Use this information to understand which contact has shown what level of engagement and effectively optimise your lead management.
Effective A/B testing
for a higher rate of response
eworx A/B testing allows you to analyse the performance of different mailing variations. Based on these findings, you can continuously optimise your subject lines, content and calls to action to generate better conversion rates.
Highlights
- Real-time information to optimise your click-through and conversion rates
- Comprehensive analytics to measure campaign performance
- Advanced metrics such as read/click-to-open rates, heatmaps and geomaps
- Effective lead management through accurate engagement analysis
- A/B testing to optimise subject lines, content and calls to action
More solutions
Automated and AI-powered campaigns
Use eworx's automation options and AI-powered campaign optimisation for effective customer communication.
Personalised customer communications
Segment your target audiences and increase conversions through personalised communications with relevant content.
Compelling email templates and landing pages
Use eworx to create appealing newsletter templates and landing pages that impress your customers and increase your conversion rate.
Integrated email and event marketing
Seamlessly integrate your email and event marketing into your sales strategy for perfect sales and marketing alignment.
Get started
with the eworx Marketing Suite
Discover the possibilities of modern e-mail and event marketing.
Request your live demo today!